The Industry Marketing Group (IMG) at Laserfiche is seeking a creative and motivated professional who is passionate about driving technology innovation to optimize the education, healthcare and manufacturing industry. The marketing manager is the voice of the customer and subject matter expert for industry regulations and trends. Through close collaboration with marketing communications, sales, presales, solution providers and product strategy, the marketing manager influences innovative solution designs and is actively engaged in industry discussions and events. This is a dynamic and exciting role for an entrepreneurial-minded candidate.
Laserfiche is the leading SaaS provider of intelligent content management and business process automation. Through powerful workflows, electronic forms, document management and analytics, the Laserfiche® platform accelerates how business gets done, enabling leaders to focus on growth across the enterprise.
Laserfiche pioneered the paperless office with enterprise content management. Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses. Customers in every industry—including government, education, financial services, healthcare and manufacturing—use Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.
Laserfiche employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives.
In our Long Beach office, there are many areas where you can contribute:
The marketing manager for education is responsible for driving the company’s overall strategy for the education market and leads the development and execution of comprehensive marketing programs to achieve lead generation, customer engagement and branding objectives.
The marketing manager for healthcare leads the development and implementation of an integrated marketing program that communicates clear value messaging and drives demand and growth for Laserfiche enterprise content management solutions.
The marketing manager for manufacturing is responsible for driving the company’s overall marketing strategy for the manufacturing market and leads the development and execution of comprehensive marketing programs to achieve the branding and lead generation objectives within the vertical.
- Be the subject matter expert on target markets. Develop a deep understanding of our diverse range of customers, their growth needs and challenges.
- Design, create and execute campaigns to increase marketing qualified leads and develop business opportunities for the industry vertical. Monitor, measure and report on campaign effectiveness.
- Create an annual marketing strategy to drive lead generation and brand awareness in the industry market.
- Conduct market research on industry trends and competitors to inform strategic industry marketing initiatives and the go-to-market approach.
- Host virtual events such as webinars, tradeshows and drive digital marketing initiatives.
- Serve as a resource to other Laserfiche organizations and departments on industry and technology trends.
- Support sales channel lead generation and nurturing with effective collateral and compelling marketing campaigns. Ensure our sales teams remain current on industry trends through regular briefings and training sessions.
- Deliver industry-specific training on solutions and marketing messages to the Laserfiche sales team, solution providers and alliance partners.
- Collaborate with product marketing and product development to prioritize and incorporate industry requirements into the Laserfiche product roadmap.
- Work with senior industry customer executives and partners to share Laserfiche thought leadership, expand market intelligence and drive business opportunities.
What you will need:
- 3-5 years of experience in digital lead generation marketing in the education, healthcare and manufacturing industry, market research, campaign design and implementation.
- Bachelor’s degree
- Demonstrated ability to learn and apply technology innovation and solution development in the vertical markets, and a good understanding of business practices and value chains in the industry.
- Ability to foster relationships with executive-level prospects and partners.
- Excellent communication, presentation and interpersonal skills when collaborating with cross-functional teams.
- Excellent organizational and project management skills with a proven ability to meet deadlines.
- Demonstrated ability to solve complex problems with independence.
- Strong PC skills and knowledge of Microsoft Word, Excel, and PowerPoint. Prior working experience with CRM preferred.
- Experience working in the education, healthcare or manufacturing industry and/or Cloud technology sectors preferred, along with working knowledge of FERPA, HIPAA, ISO standards and other regulatory compliance areas in the industry.
- Ability to work flexible hours when needed to accommodate traveling for marketing events.
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