Education Account Manager, The New York Times

Jessica is an Education Account Manager with the New York Times. Jessica spends most of her time helping educators incorporate the New York Times into their curriculum as either a supplemental or main text.

Transcript

>> My name is Jessica Shackern [assumed spelling] and I'm an education account manager for the "New York Times" sold by PCF and what I do is help educators incorporate the "New York Times" into their curriculum. So usually they use it as a supplemental text or a main text so they will actually be using subscriptions to the Times whether print or digital and use it as a form of free search of another, you know resource for students to use. I cover eight states so I have a territory and I'm the main point of contact for all the universities at those schools and there's eight states and what I do is either help bring the Times in print or digital to campus as an amenity for students or as textbooks, kind of like as a textbook manufacturer to the faculty. So I'll be on campuses so sometimes I actually, since I have eight states, I have to fly so I'll visit Kentucky a lot, that's one of my states. And I'll book up appointments through those days that I'm out so those can entail meetings with deans, faculty that use us, potential faculty that might, you know be interested in using the Times in their class. And then I also meet with student government leaders because they're the ones that can use, bring the Times to campus and then I'll do faculty workshops where I actually present to faculty and show them the instructional strategies and resources that are available to them.

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